In 2015, Nick Fordham was re-introduced to rugby league superstar Adam MacDougall and his entrepreneurial wife Belinda. At that time, the recently retired MacDougall, who is also a well-regarded academic, had a dream of launching a health food business designed to change and disrupt the weight loss industry, which he saw as dominated by sugar-laced products. MacDougall predicted not only the current health awareness boom but also was several years ahead of the protein boom in the wellness space. Along the way, The Fordham Company became an equity partner in The Man Shake enterprise, seeing it become one of the fastest growing businesses in Australia over the past few years. Launched as an e-commerce business, the flagship products also find their home on shelves at Coles and Woolworths supermarkets as well as Terry White, Blooms and other selected pharmacies.
Following the highly successful launch of partner produce The Man Shake, our public relations skills helped establish an equally high profile for The Lady Shake, the brain child of Adam MacDougall’s wife Belinda. Belinda is also Founder & CEO of The Kids Breakfast Shake.