Fujitsu General Australia is pleased to announce that Mark Taylor’s contract as brand ambassador has been extended to 2025, taking the partnership to 27 years.
The cricket legend’s renewed agreement was originally established in 1998 and is already one of the longest personal endorsement agreements in Australia.
Philip Perham, managing director, Fujitsu General Australia and New Zealand said Fujitsu General was proud to continue working with Taylor, who has been a highly valued member of the company’s family, and respected by the Australian community.
“Mark has done a terrific job as brand ambassador for Fujitsu General Australia by being himself, a magical quality we wish to continue to utilise.
“Mark is a highly respected individual in both the sporting community and the public eye and is well known for his bright personality and values that include being caring and respectful, collaborative and inclusive. These values are identical to those we instil throughout the Fujitsu General family, which made it an easy decision to continue such a great partnership,” Perham said.
Taylor said he was delighted to be associated with Fujitsu.
“I have thoroughly enjoyed my 24-year association and look forward to its continuation over the next three years. As the chairman of the Sporting Chance Cancer Foundation, I would also like to thank Fujitsu for its extremely generous donations over that past decade which have assisted many kids and their families throughout Australia.
“I’m looking forward to another cracking few years with Fujitsu.”
Taylor is well known for his prowess on the cricket pitch, establishing himself as a vital figure in Australian cricket and becoming Australia’s 39th Test captain in 1994. He led Australia in 50 Tests until 1999, when he announced his retirement from international cricket and, in the same year, he was named Australian of the Year.
In 2000 Taylor was awarded an Australian Sports Medal and in 2001 received the Centenary Medal for his services to the community and cricket. In 2003 he was inducted into Sport Australia’s Hall of Fame and was appointed an Officer in the General Division of the Order of Australia (AO) for his contribution to cricket and philanthropy.
In 1996 Taylor became a founding member of the Sporting Chance Cancer Foundation, which was designed to help minimise cancer’s impact on families. The foundation has raised millions of dollars since its creation, providing mobile home care units and outreach programs for children with cancer from regional areas.
“Fujitsu General is extremely proud to be a major sponsor of the Sporting Chance Cancer Foundation,” Perham stated.
“We have built a CSR program around this partnership and to date we have been able to donate more than $9.5 million to help fund outreach programs and explore better ways to treat and overcome cancer. This program is only one example of Fujitsu General’s growth thanks to our partnership with Mark.”
Taylor’s renewed agreement will commence 1 March 2022 and continue through to 28 February 2025.